A couple of weeks ago, social-game company Zynga announced an ambitious goal of raising $2 million for victims of the earthquake and related disasters in Japan.
Not only has the “FarmVille” maker exceeded its goal, but today it said pop star Lady Gaga would be donating $750,000 to Zynga’s fundraising efforts with Save the Children, bringing the total amount it has raised to more than $3 million.
Zynga’s efforts are among many in the tech world, which is using new platforms like social networking to increase donations in times of disaster. Apple Inc., Google Inc. and others have put prominent links on their sites asking for help for victims. And one charity on the Facebook Causes application has raised more than $200,000 for Japan relief.
But Zynga’s efforts are interesting because of the gaming company’s fundraising abilities. The company’s charitable arm, Zynga.org, has raised more than $10 million since late 2009.
source:http://blogs.wsj.com/
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